Beyonce Dazzles & U2 Scorches at Berlin Edition of MTV Europe Music Awards

Thu Nov 5, 2009 5:45pm EST

BERLIN, Nov. 5 /PRNewswire/ -- Beyonce was the major winner of the evening at
the 2009 MTV Europe Music Awards (EMAs) in Berlin. The versatile singer,
writer and producer took home a total of three EMA trophies - Best Female,
Best Song and Best Video - from the glittering music celebration, held at the
O2 World on 5 November 2009. The MTV Europe Music Awards were sponsored by
Sony Ericsson, MTV Games / Harmonix's The Beatles(TM): Rock Band(TM) and Dell.

Eminem won the coveted Best Male category at the Awards, which honours and
celebrates Europe's contemporary music stars, while Jay-Z triumphed in the
Best Urban category. U2 clinched a well-deserved Best Live Act - scoring
their third EMA award win since the MTV Europe Music Awards debuted in 1994.

Creative powerhouse Lady Gaga was honoured in the Best New Act category while
Green Day scored a victory over the Best Rock contenders. Best Group went to
German rockers Tokio Hotel, who also wowed the 9,000-strong crowd with a
stunning rendition of their hit The World Behind My Wall, culminating in an
explosive pyrotechnical display and the band's instruments consumed by flames.
Placebo captured the Best Alternative prize while Turkey's maNga carried off
the crown for Best European Act. Best World Stage Performance was won by
Linkin Park while Pixie Lott was pronounced the first ever MTV Push Artist -
both categories were added to this year's EMAs for the first time in
recognition of the artists who have been championed by MTV on their global
music franchises.

Held in Berlin to commemorate the twentieth anniversary of the fall of the
Berlin Wall, the 2009 EMAs featured electrifying live performances from
Beyonce, Jay-Z, Green Day, Leona Lewis, Tokio Hotel, Foo Fighters, Shakira and
U2 - broadcasting to more than 500 million households around the world.

The EMAs burst into thrilling life with an electrifying opening number by
Green Day, followed by Katy Perry's irreverent mash-up of the five Best Song
contenders that included Beyonce's monster hit Halo and Kings of Leon'sUse
Somebody.

Effervescent host Katy Perry brought her trademark energy and quirky humour to
the awards, appearing in a dazzling array of costumes and looks inspired by
burlesque and Liza Minnelli's Oscar-winning appearance in Cabaret, the novel
which lifted the lid on decadent 1930's Berlin. The stunning hostess
fulfilled her role with signature relish and flair, equally at home in a
stylish bowler hat covered in thousands of crystals, or reclining in a giant
cocktail glass, or soaring high above the audience on a glittering half-moon
shaped swing.

Rock icons U2 brought Berlin to a standstill with an awe-inspiring performance
beamed into the show from the city's historic Brandenburg Gate, a symbol of
peace and reconciliation to people around the world and site of the first ever
MTV Europe Music Awards. In front of 10,000 music fans, the music legends
performed a short set comprising some of their best loved songs including a
powerful rendition of Sunday, Bloody Sunday and an uplifting medley of
Magnificent and One - the haunting anthem inspired by the fall of the Berlin
Wall in 1989.

Among the many show highlights was a strikingly sexy performance of Happy by
Leona Lewis, an upbeat version of Sweet Dreams by Beyonce and a high octane
rock medley of Wheels and All My Life by the Foo Fighters. Colombian siren
Shakira sent temperatures rising with a steamy performance of Did It Again,
performed with dancers dressed only in skimpy towels.

Guest presenters at the EMAs included actor, musician and international
celebrity David The Hoff Hasselhoff, hip hop star Lil' Kim, World heavyweight
boxing champion Wladimir Klitschko, actor Jesse Metcalfe, pop/rock phenomena
Jonas Brothers, Backstreet Boys, Juliette Lewis, Jean Reno, Miranda Cosgrove,
Asia Argento, Bar Refaeli, Brody Jenner, David Guetta and Batista. Soul
singer Joss Stone hosted digital show 2009 EMA: Red Carpet Show while Fall Out
Boy's Pete Wentz hosted digital show 2009 EMA: All Access. Guests at the show
included Inglourious Basterds actor Daniel Bruhl, supermodel Franziska Knuppe,
German soccer legend Lothar Matthaus, David Guetta, Pixie Lott, Tara Reid and
Daniel Merriweather.
The winners of the 2009 MTV Europe Music Awards are:

Best Male: Eminem
Best Female: Beyonce
Best Urban: Jay-Z
Best Group: Tokio Hotel
Best Video: Beyonce - Single Ladies (Put a Ring on It)
Best Song: Beyonce - Halo
Best Rock: Green Day
Best New Act: Lady Gaga
Best Live Act: U2
Best Alternative: Placebo
MTV Push Artist: Pixie Lott
Best World Stage Performer: Linkin Park
Best European Act: maNga


The MTV Europe Music Awards is one of the world's most prestigious live music
events. The Awards was broadcast to 532 million MTV homes around the world.
In 2008, the EMAs generated more than 4 million unique visitors to
www.mtvema.com and over 100 million online votes.

Antonio Campo Dall'Orto is EVP, Music Brands, MTV Networks International and
Executive Producer for the MTV Europe Music Awards. Co-executive Producer &
SVP, Talent & Music, MTV Networks International is Bruce Gillmer. Executive
Producer is Richard Godfrey. Co-executive Producer is Jane Fraser. Chloe Mason
is Producer and Hamish Hamilton is Director. Raffaele Sangiovanni is Executive
in charge of Production.

For more information on the 2009 MTV Europe Music Awards please go to:
www.mtvema.com


Note to Editors

About the MTV Europe Music Awards

The 2009 MTV Europe Music Awards will be broadcast live in the following
countries : Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina,
Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France,
Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania,
Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco,
Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovak
Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United
Kingdom.

About MTV Networks International

MTV Networks International includes the premier multimedia entertainment
brands MTV: Music Television, VH1, Nickelodeon, MTVNHD, TMF (The Music
Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets,
GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks'
brands are seen globally in 578 million households, in 162 countries and 33
languages via 168 locally programmed and operated TV channels and more than
400 digital media properties. The company's diverse holdings also include
interests in television syndication, digital media, publishing, home video,
radio, recorded music, licensing & merchandising and two feature film
divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom
Inc. (NYSE: VIA, VIA.B).

About Sony Ericsson

Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in
October 2001, with global corporate functions located in London and operations
in all major markets. Our vision is to become the industry leader in
Communication Entertainment; where new styles of communicating through the
internet and social media, become entertainment. Sony Ericsson offers
exciting consumer experiences through phones, accessories, content and
applications. For more information please visit: www.sonyericsson.com.

About The Beatles: Rock Band

The Beatles: Rock Band marks the first time that Apple Corps, along with EMI
Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has
presented The Beatles music in an interactive video game format. The Beatles:
Rock Band is published by MTV Games and developed by Harmonix, the world's
premier music video game company and creators of the best-selling Rock Band,
and available on the Xbox 360® video game and entertainment system from
Microsoft, PLAYSTATION®3 computer entertainment system and Wii(TM) console
from Nintendo.

About MTV Games

MTV Games is dedicated to creating, marketing and publishing high-quality,
innovative interactive products that are relevant to the MTV audience and
complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc.

Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995,
is the leading developer of ground-breaking music-oriented videogames.
Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company
to invent new ways for non-musicians to experience the unique joy that comes
from making music and have pioneered music and rhythm gaming in the US. For
more information please visit: www.harmonixmusic.com.

About Dell

People worldwide can buy Dell online, by phone and through more than 43,000
stores.

SOURCE MTV Networks International

For further press information and for biographies and artwork please contact:
Polly Stevens, Director, Communications, MTV Europe Music Awards, +44 207 478
6328/+44 7768 773386, Polly.stevens@mtvne.com, or go to:
www.ema.mtv.co.uk/press

reuters